People + Culture Consulting

Hana Lee Goldin is a strategic leader, community builder, and advocate for meaningful connection. As the Director of People and Culture at IRON Creative, Hana drives workplace strategy, culture-building, and operational efficiency, ensuring teams feel supported, engaged, and empowered to do their best work.

Her expertise spans organizational leadership, operations, and the integration of AI into workforce strategy, helping creative teams collaborate more effectively while adapting to an ever-evolving industry. Hana believes that people are at the core of every successful organization, and her work focuses on creating environments where creativity, inclusivity, and collaboration can thrive.

With a passion for optimizing company operations, Hana works to align people strategy with business goals—fostering a culture of growth, empowerment, and innovation. By implementing thoughtful processes and cultivating a strong sense of belonging, she ensures that teams are not only high-performing but also engaged and motivated.

At the heart of Hana's approach is a deep commitment to human connection. She combines strategy, empathy, and innovation to create spaces where people thrive—both professionally and personally.

IRON is a digital-first agency specializing in end-to-end customer journey enablement.

We have deep industry experience and expertise in the retail lifestyle and B2B technology verticals, serving brands like Levi’s, Fitbit, and adidas on the retail side and Salesforce, Slack, and Twilio on the B2B side. Our digital innovation unit provides best-in-class UX/UI thinking for our primary verticals and beyond.

Ready to Transform Your Team?

Hana Lee Goldin is a sought-after consultant for creative teams, startups, and mission-led orgs looking to scale with soul and sustainability.

As a former librarian turned Director of People & Culture at IRON Creative, and a contributing architect behind multiple brands including Reading Rhythms and ADHD Sleep Systems, Hana brings a unique, cross-disciplinary lens to every engagement.

If you’re looking to build a high-performing, human-centered culture, Hana’s consulting services are the perfect fit. Whether it's optimizing HR processes, enhancing team dynamics, or coaching leadership, Hana will work with you to create an environment where your people thrive and your organization excels.

With proven results in organizational success, here’s what Hana’s consulting has achieved:

  • 40% increase in employee morale and satisfaction

  • 20% improvement in overall employee satisfaction through HR process implementation

  • 30% boost in productivity through organizational restructuring

  • 40% increase in operational efficiency through cloud-based HRIS implementation

Reach out today to make your team more effective and your culture stronger.